# gumgum.com

> AI-optimized mirror of gumgum.com containing 50 pages totalling 31,987 words of clean markdown content, structured data, and semantic HTML. Original source: https://gumgum.com. Last updated: 2026-08-08T09:20:46.917Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [GumGum | The Mindset Company™ – CTV, OLV & High Impact Display Advertising](/content/site-root.html): A global advertising technology company identifying the moments consumers are most receptive — delivering mindset-driven campaigns across CTV, online video, and high-impact display at scale. (497 words)

## Articles & Blog Posts

- [[Look Back] Culture and Audience Behavior Insights | Moments that Mattered: Q4 2025](/content/guides/moments-that-mattered-q4-2025/index.html): Explore quarterly shifts in culture and audience behavior with data driven insights that help brand understand what moved people (196 words)
- [Research & Guides | GumGum | Digital Advertising Trends](/content/guides/index.html): GumGum's research library — reports, guides, and trend analysis on digital advertising, contextual intelligence, attention measurement, and mindset-driven media. (757 words)
- [mindset-graph/index.html](/content/mindset-graph/index.html) (794 words)
- [Leadership | GumGum | Meet the Team](/content/leadership/index.html): Meet the people behind The Mindset Company™ — the team building the future of receptivity-first advertising. (2,975 words)
- [Campaign Results | GumGum | Independent Proof at Scale](/content/results/index.html): Most metrics measure delivery. GumGum measures whether audiences were ready, then proves it with independent third-party studies across every objective. (1,028 words)
- [Inside the UK Mindset Upfronts: Why Advertising Strategy Needs to Evolve | GumGum | Blog](/content/blog/why-advertising-strategy-needs-to-evolve/index.html): Learn how mindset, contextual intelligence, and CTV are transforming modern advertising. Highlights from the UK Mindset Upfronts on attention, timing, and audience receptivity. (645 words)
- [Turn Questions Into Campaigns with Mindset Chat | GumGum | Blog](/content/blog/now-turn-questions-into-campaigns-in-the-mindset-portal.html): Discover Mindset Chat in the Mindset Portal. Turn complex data into clear campaign strategies, actionable insights, and faster decision-making. (680 words)
- [2025 Ad Tech Predictions: The Future of Video, AI & Beyond | Blog](/content/blog/2025-ad-tech-predictions/index.html): To help marketers stay ahead of the curve, we’ve identified five key trends from our conversations with brands, agencies, publishers and DSPs at CES that we think will dominate the marketing industry this year. (807 words)
- [e.l.f. Beauty | GumGum | Mindset Case Study](/content/case-studies/elf/index.html): See how e.l.f. Beauty drove results with GumGum's mindset-driven advertising. Changing the Board Game with e.l.f.’s ‘So Many Dicks’ high-impact campaign (492 words)
- [GumGum and IRIS.TV’s Groundbreaking Contextual Video Solution | Blog](/content/blog/gumgum-x-iris-tvs-groundbreaking-contextual-video-solution.html): GumGum has proven contextual expertise: All GumGum campaigns use Verity™ which is MRC Content-level Accredited for Contextual, Brand... (730 words)
- [Make it Scotch | GumGum | Mindset Case Study](/content/case-studies/make-it-scotch/index.html): See how Make it Scotch drove results with GumGum's mindset-driven advertising. Make it Scotch Beats Ad Benchmarks When Healthier Choices Are Top of Mind (455 words)
- [Advertisers | GumGum | Reach the Moment, Not Just the Audience](/content/advertisers/index.html): Most impressions reach the right audience at the wrong moment. GumGum builds every campaign around receptivity — so your spend performs where it counts. (1,147 words)
- [Enhanced CTV Ad Formats: Recast, Surround & Sidecar | GumGum | Blog](/content/blog/enhanced-ctv-ad-formats/index.html): Discover three new CTV and online video advertising formats from GumGum. Recast, Surround, and Sidecar help brands extend creative reach across streaming and connected TV advertising. (1,055 words)
- [RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign | Gumgum | Press Release](/content/press-releases/rwe-germany/index.html): The campaign, in partnership with EssenceMediacom Germany, aimed to sustainably strengthen RWE’s awareness in the renewable energy sector across Europe (466 words)
- [CTV Advertising | GumGum | Receptivity Before the Bid](/content/ctv-advertising/index.html): Most CTV buys optimize for reach. GumGum evaluates receptivity before placing a bid — so every impression reaches an audience that's actually open to your message. (1,122 words)
- [Omnichannel Advertising | GumGum | CTV, Video & High Impact](/content/omnichannel/index.html): Most omnichannel campaigns buy formats. GumGum connects CTV, video, and display through receptivity intelligence. One strategy, every screen. (845 words)
- [Betty Sports | GumGum | Attention Case Study](/content/case-studies/betty-sports/index.html): See how Betty Sports drove results with GumGum's mindset-driven advertising. Raising the Stakes with Betty’s Attention-Driven Gaming Strategy (915 words)
- [Publishers | GumGum | Premium Demand for Premium Content](/content/publishers/index.html): Sophisticated contextual targeting that doesn't unnecessarily eliminate inventory — paired with high-impact formats and premium demand to grow your revenue. (764 words)
- [GumGum Launches Agentic Tool, The Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers | Gumgum | Press Release](/content/press-releases/mindset-agent-launch/index.html): The Mindset Agent will be first available for programmatic activation within The Trade Desk (553 words)
- [Ford | GumGum | Contextual Advertising Case Study](/content/case-studies/ford-escape/index.html): See how Ford drove results with GumGum's mindset-driven advertising. Driving Consideration for Ford Escape PHEV by Meeting Car Intenders in the Right Mindset (494 words)
- [GumGum Team | Gumgum | The Mindset Company™](/content/blog-authors/gumgum-team/index.html) (123 words)
- [Mindset Portal and Mindset Agent | AI Audience Segmentation | GumGum | Blog](/content/blog/reintroducing-the-mindset-portal-and-agent/index.html): Discover the Mindset Portal, featuring the Mindset Agent powered by the Mindset Graph™. Turn campaign briefs into custom audience segments, understand the strategy behind every recommendation, and activate with GumGum media and The Trade Desk. (848 words)
- [3 Ways Brands Can Win with CTV Right Now | Insights from POSSIBLE 2026 | Blog](/content/blog/3-ways-to-win-with-ctv-right-now/index.html): Discover 3 actionable CTV strategies from POSSIBLE 2026, including audience mindset targeting, viewer receptivity, and memorable streaming experiences that drive stronger engagement. (548 words)
- [GumGum Brings Attentive Lift to Canada, Closing the Gap Between Attention Measurement and Brand Performance | Gumgum | Press Release](/content/press-releases/betty-attentive-lift/index.html): GumGum, The Mindset Company™ transforming advertising, and Betty, one of Ontario's leading online casino brands and the official online casino partner of several professional sports teams in Ontario, today announced the results of Betty's Q1 2026 digital advertising campaign. (602 words)
- [Honest Co | GumGum | Mindset Case Study](/content/case-studies/honest/index.html): See how Honest Co drove results with GumGum's mindset-driven advertising. Honest Company Sees 15% Purchase Intent Increase with Pause Ads (557 words)
- [In The News | GumGum | Press & Media Coverage](/content/press/index.html): See what global press and analysts are saying about GumGum and the shift to mindset-driven advertising. Media coverage, industry recognition, and analyst commentary. (264 words)
- [Ad Exchange | GumGum | Brand Safe by Default](/content/exchange/index.html): Most open exchanges filter after the auction. GumGum Exchange scans at the impression level before the bid — GARM-aligned, MFA-free, no extra setup required. (648 words)
- [Resources | GumGum | Advertising Tools & Insights](/content/resources/index.html): Access GumGum's full resource library — case studies, research reports, guides, webinars, and blog content on mindset-driven advertising and contextual intelligence. (186 words)
- [The New Frontier of Contextual | GumGum x MAGNA Media Trials](/content/guides/the-new-frontier-of-contextual/index.html): New research from GumGum and MAGNA Media Trials reveals how mindset-driven contextual targeting outperforms traditional alignment, driving 3x higher brand favorability and up to 473% more relevant inventory. (170 words)
- [POSSIBLE 2026 Recap: Mindset, Receptivity, and the Future of Advertising | Blog](/content/blog/possible-recap-2026/index.html): At POSSIBLE 2026, one theme kept surfacing: receptivity. See how GumGum’s Mindset Lounge and industry conversations brought it to life in Miami. (458 words)
- [Burger King | GumGum | Creative Case Study](/content/case-studies/burger-king/index.html): See how Burger King drove results with GumGum's mindset-driven advertising. Bold creative helps Burger King® cook-up big flavors and bigger performance (446 words)
- [Unwrapping Success: How CTV Ads Can Supercharge Your Holiday Sales | GumGum Blog | Blog](/content/blog/unwrapping-success-how-ctv-ads-can-supercharge-your-holiday-sales.html): In this blog post, we will outline how you can leverage Connected TV (CTV) ads to supercharge your holiday sales. We will cover the holiday shopping landscape, research and trends along with the top tips to build CTV ads to drive success and achieve growth for your business this upcoming holiday season. (1,317 words)
- [Advertising Case Studies | GumGum | Real Brand Outcomes](/content/case-studies/index.html): Explore GumGum's advertising case studies — real brand outcomes driven by mindset-first, contextual intelligence across CTV, display, and video. (636 words)
- [Contextual Advertising | GumGum | Full-Content Intelligence](/content/contextual-advertising/index.html): Most contextual platforms read the topic. GumGum reads the full content — text, images, video, and audio — across web and CTV, before every bid. (893 words)
- [Creative Gallery | GumGum | Ad Formats Built for the Moment](/content/gallery/index.html): CTV, online video, and high impact display — explore GumGum's full suite of creative formats, each built to perform in moments of genuine audience receptivity. (257 words)
- [The Mindset Divide in Sneakers: Nike vs. Rising Challengers Hoka and On | Blog](/content/blog/the-mindset-divide-nike-vs-hoka-and-on/index.html): Nike is bringing back one of the most iconic slogans in marketing history, “Just Do It,” with a new twist for today’s generation. The recently launched “Why Do It?” campaign reframes greatness not as a finish line but as a choice, reflecting a cultural moment where younger audiences are redefining ambition, authenticity, and participation in sport. (772 words)
- [Mindset Advertising | GumGum | The Receptivity-First Approach](/content/mindset/index.html): Reaching the right person at the wrong moment is still a wasted impression. GumGum Mindset identifies receptive moments before the bid is placed. (615 words)
- [Scotiabank | GumGum | Mindset Case Study](/content/case-studies/scotiabank/index.html): See how Scotiabank drove results with GumGum's mindset-driven advertising. Boosting brand awareness 22% for Scotiabank’s Scene+ credit cards (582 words)
- [McDonald’s | GumGum | Mindset Case Study](/content/case-studies/mcdonalds/index.html): See how McDonald’s drove results with GumGum's mindset-driven advertising. McDonald’s Levels Up Gen Z Engagement with Contextual OLV and Gaming Culture (419 words)
- [6 Best Practices for 6-Second Video Ads | GumGum | Blog](/content/blog/6-best-practices-for-6-second-video-ads/index.html): Six-second video ads aren’t just a hot new trend-they’re the future of video advertising. Find out why in this intriguing article outlining the best practices for 6 second ads. (646 words)
- [Introducing Velocity: The Next Generation of High-Impact Advertising | Blog](/content/blog/introducing-velocity/index.html): Discover Velocity, GumGum’s scroll-powered display format designed to maximize attention and engagement across desktop and mobile. (538 words)
- [RWE | GumGum | Contextual Advertising Case Study](/content/case-studies/rwe/index.html): See how RWE drove results with GumGum's mindset-driven advertising. Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting (382 words)
- [Careers | GumGum | Adtech Jobs in AI Advertising](/content/careers/index.html): Explore careers at GumGum — adtech jobs in engineering, sales, and marketing at The Mindset Company™. Pioneering AI advertising across 19+ markets since 2008. (408 words)
- [Movicol | GumGum | Programmatic Advertising Case Study](/content/case-studies/movicol/index.html): See how Movicol drove results with GumGum's mindset-driven advertising. Driving premium quality OLV for Movicol with mindset-based contextual intelligence on The Trade Desk (289 words)
- [Martini | GumGum | Creative Case Study](/content/case-studies/martini/index.html): See how Martini drove results with GumGum's mindset-driven advertising. GumGum’s AI-Driven Campaign Boosts Brand Awareness and Intent for Martini (403 words)
- [Karcher | GumGum | Attention Case Study](/content/case-studies/karcher/index.html): See how Karcher drove results with GumGum's mindset-driven advertising. Driving Brand Outcomes Through High-Attention Media (292 words)
- [L’Oréal | GumGum | Mindset Case Study](/content/case-studies/loreal/index.html): See how L’Oréal drove results with GumGum's mindset-driven advertising. Driving Quality Reach and Brand Impact for L’Oreal Through Contextual Mindset Precision (458 words)
- [Computer Vision Comic Book | How to use visual content in advertising | GumGum](/content/guides/computer-vision-comic-book/index.html): In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever. Become an advertising superhero! (106 words)

## About Pages

- [About GumGum | AI Advertising Pioneers](/content/about/index.html): GumGum is The Mindset Company™ — founded in 2008, building proprietary AI across text, image, and video since 2010. Today that foundation powers receptivity-first advertising at global scale. (707 words)

## Resources

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