GumGum | The Mindset Company™ – CTV, OLV & High Impact Display Advertising
Find the Moments Most Likely to Move People
By understanding how people think and behave in real time, we capture the exact moment your audience is open to your message. Your media shows up when it works, not just when it can.
Trusted by leading brands
Case Study
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Case Study
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Case Study
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From More Signals to Better Decisions
WeightWhatMatters.PrioritizeWhatPerforms.
Attention Score
Contextual Signals
Trending Topics
1st Party Data
Device & Environment
Past Performance Signals
Seasonal Moments
Audience Segments
Introducing Mindset
Mindset Determines Which Moments Are Worth Your Spend
People aren’t equally receptive all the time – their attention, intent, and openness shift throughout the day. The Mindset Graph™ captures those shifts in real time, revealing when someone is ready to engage, respond, or act.
The Same Person, Different Moments
From morning to night, behavior shifts constantly – shaping how people engage, what they notice, and what they’re open to.
Leaning in
Focused and engaged, actively exploring content. More likely to notice, process, and respond to relevant messaging.
Distracted
Attention is fragmented, behavior is passive. Content is skimmed, not absorbed – making meaningful engagement less likely.
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Actively Searching
Looking for answers and comparing options. Receptivity is high, but expectations are specific – relevance matters.
Leaning Back
Relaxed and less task-focused. Engagement is lighter, and interruptions are less welcome – messages must feel seamless to land.
See Mindset in Action
Activate the Right Moments Across Every Screen
People move fluidly between screens – carrying a different state of mind with each transition. When your media follows their mindset across CTV, digital video, and display, it shows up where it works, not just where it can.
Monthly Impressions
Reach that moves the needle across the open web and CTV, at any budget level.
Monthly Uniques
Nearly a billion people reached every month, across 19 markets worldwide.
MFA-Free publishers
Direct access to premium editorial environments. Every publisher vetted, every impression clean.
Global Omnichannel SSP
Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.
Real Results. Whatever Your Vertical
Honest Co
Honest Company Sees 15% Purchase Intent Increase with Pause Ads
increase in purchase intent
increase in brand consideration
RWE
Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting
viewability for total campaign (75% benchmark)
minutes of time on site (1:15 benchmark)
Scotiabank
Boosting brand awareness 22% for Scotiabank’s Scene+ credit cards
increase in brand awareness
increase in brand favourability
Betty Sports
Raising the Stakes with Betty’s Attention-Driven Gaming Strategy
of those exposed have or will take action
increase in brand awareness once optimal attention threshold was reached
Make it Scotch
Make it Scotch Beats Ad Benchmarks When Healthier Choices Are Top of Mind