Campaign Results | GumGum | Independent Proof at Scale
Performance Built on Mindset. Proven Across Every Objective.
Real campaigns. Real measurement. Real outcomes, across every major vertical, format, and funnel stage.
Explore the Proof
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Spontaneous brand recall for L'Oréal, achieved by matching every impression to the moment of highest receptivity.
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Lift in attention for McDonald's, driven by meeting Gen Z in the right mindset across gaming, pop culture, and food content.
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YoY growth in total audience tune-in on iPlayer for The Celebrity Traitors, powered by a mindset-led strategy that kept pace with the show’s cultural momentum.
The Measurement Gap
You Can Hit Every Benchmark and Still Miss the Audience
Impressions, viewability, and attention scores measure what happened to an ad. They don't measure whether the audience was in the right state to receive it. That gap is where performance is made or lost.
The Mindset Graph allows us to tap into the Open Web's full potential by understanding not just where audiences are, but why they're there.
The Methodology
Performance Is Built Before the Impression Is Served
The results in this page don't come from better targeting alone. They come from a methodology that starts with receptivity, validates independently, and measures what standard metrics ignore.
Receptivity, Before Any Impression Is Served
Thousands of real-time signals, content, context, behavior, sentiment, are evaluated simultaneously to determine whether an audience is in a genuine state of openness. Beyond who they are. Whether they're ready.
A MAGNA Global Study Confirmed the Methodology at Scale
GumGum partnered with MAGNA to independently test the methodology. Result: mindset-driven placements deliver up to 473% more receptive inventory than standard targeting, proving receptivity drives real performance outcomes.
Campaigns Automatically Optimize Toward the Outcomes That Matter
The Mindset Graph™ doesn't just inform placement. Always-on AI optimization continuously improves campaigns in-flight, prioritizing moments most likely to drive results. Every impression compounds the next.
Performance Against the Outcomes That Actually Matter.
From conversions and ROAS to brand lift, GumGum Outcomes and Attentive Lift trace exactly which moments drove impact. Campaigns in high-receptivity moments perform 2.6x better – mindset and performance, connected.
The Methodology Holds Across Every Vertical, Format, and Funnel Stage.
Leading brands across every category are reaching the same conclusion: campaigns optimized for mindset consistently outperform those optimized for delivery alone.
By the Numbers
The Methodology, Measured.
Across every campaign, objective, and market, the outcomes point in the same direction. These are the numbers that define what optimizing for mindset actually delivers.
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monthly impressions served
The inventory depth to reach audiences in the right mindset, across every major format and market.
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Uplift in Aided Brand Recall
Mindset-driven campaigns deliver twice the brand recall of contextual-only approaches.
(Source: Magna x GumGum 2026)
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Uplift in Brand Favorability
Brand preference triples when campaigns are aligned with audience mindset rather than context alone.
(Source: Magna x GumGum 2026)
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Average In-Store Sales Lift
Mindset-optimized campaigns consistently translate to measurable sales outcomes across independent studies.
(Source: ABCS Insights)
Proven in Market. Across Every Screen, Vertical and Objective.
Honest Co
Honest Company Sees 15% Purchase Intent Increase with Pause Ads
RWE
Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting
Scotiabank
Boosting brand awareness 22% for Scotiabank’s Scene+ credit cards
Betty Sports
Raising the Stakes with Betty’s Attention-Driven Gaming Strategy
Make it Scotch
Make it Scotch Beats Ad Benchmarks When Healthier Choices Are Top of Mind
## The Results Are There. The Conversation Starts Here.
What We’re Seeing & What Actually Works
Explore Further
Results Start with Mindset. They're Delivered Omnichannel.
Understand with Mindset
Explore how the Mindset Graph™ identifies peak receptivity in real time. The signals, the science, and the strategic edge it creates.
Activate with Omnichannel
See how the Mindset Graph™ powers reach across CTV, OLV, and High Impact formats at scale. Omnichannel activation built around receptivity, not just reach.
In Their Words
Common inquiries
How does media mix modeling account for audience mindset?
Most MMM frameworks attribute performance to channel, spend, and timing. They do not capture whether audiences were in a receptive state when impressions were served, which means the model can show where results came from, but not why those placements performed better. Campaigns built on mindset add a dimension MMM cannot quantify on its own: the receptivity of the audience at the moment of contact.
What do standard marketing attribution models miss?
Most attribution models, including last-click, multi-touch, and data-driven, track what a user did after seeing an ad. They do not account for the state the user was in at the time of exposure. Two identical placements can produce very different outcomes depending on audience receptivity. Attribution models that ignore mindset will often undervalue placements that perform well for reasons standard signals cannot detect.
What should a brand lift study actually tell you?
A standard brand lift study tells you whether awareness, recall, or favorability changed. It does not explain what caused that change. Attentive Lift goes further by connecting attention quality and receptivity to brand outcomes, so you can see not just whether lift occurred, but which high-receptivity moments drove it. This is the difference between measuring an outcome and understanding its cause.
What's missing from most brand awareness measurement?
Most brand awareness measurement tracks impressions, reach, and recall, and treats all impressions as equal. The issue is that an impression delivered to an unreceptive audience performs very differently from one delivered in a moment of genuine openness. Awareness measurement that includes receptivity shows which placements actually contributed to building the brand, not just which ones were delivered.
Why isn't ad viewability enough to measure campaign effectiveness?
Viewability confirms that an ad was visible. It does not confirm that the audience was ready to receive it. A fully viewable impression served to someone who is scrolling, distracted, or disengaged from the surrounding content will perform very differently from one delivered in a moment of genuine receptivity. Viewability is a necessary baseline, but it was never designed to predict performance.