What We're Seeing. ‍ And What Actually Works.

Research, analysis, and on-the-ground perspectives for practitioners navigating modern media planning.

Mindset

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent

Connected TV

A Role for Every Roll: Introducing Enhanced CTV and Online Video

3 Ways to Win with CTV Right Now

3 Ways to Win with CTV Right Now

Research and Guides

Mindset

The New Frontier of Contextual

Moments that Mattered: Q4 2025

Moments that Mattered: Q4 2025

Digital Advertising

デジタル広告における消費者意識調査

Webinars

Connected TV

Video Series: How to Get Ahead in Connected TV (CTV) Advertising

Contextual Advertising

Guarding Against a Recession?

Cookieless Advertising

Digital Advertising - In the Eye of the Beholder

In The News

Advertising

Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers

RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign

RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign