Every Screen. Every Moment. One Intelligence.

Your audience isn't on one screen. Their mindset doesn't wait for one format. CTV, OLV and Display, built to reach them when they're ready.

Connected TV

Video Completion Rate

0123456789012345678.01234501234%

Unaided Awareness above attention threshold

+01201%

Engagement rate vs. 5.46% industry benchmark

010123456%

Performance increase at optimal attention threshold

012.0123456x

Omnichannel Media

.avif)

.avif)

.avif)

.avif)

Connected TV

Lean-back viewing creates high-receptivity moments. Show up in streaming content, across ad breaks, and at the pause, where attention peaks.

Online Video (OLV)

Extend your video beyond the walled gardens. GumGum OLV reaches audiences with as little as 1% overlap to your existing YouTube buy.

High Impact Display

Skins, Hang Time, Velocity units, and interactive formats built to stop the scroll and keep attention.

Creative Gallery

Creative Hits Different When It’s Built for the Moment

Most ads follow a format. These adapt in real time. Explore the formats and experience the difference.

From Signal to Proof

Every Stage Accountable

The Mindset Graph™ runs the full campaign. The same system that finds the right moment shapes every stage that follows.

The Mindset Graph™ reads receptivity before the impression is bought.

Millions of real-time signals, continuously assessed and combined, to identify when your audience is most open to your message. Not just who they are, but when they're ready.

.avif)

Scale Without Compromise.

40,000 MFA-free publisher partners across 19 markets. Premium, direct inventory across the open web and CTV. Reach at scale, without the trade-offs.

.avif)

Creative built for Every Screen.

Expertly tailored creative across CTV, online video, and High Impact, then refined in-flight as attention changes.

.avif)

Results That Stand Up to Scrutiny.

Brand lift, attention, viewability, and business outcomes, all measured by third parties. Use whoever you trust. The results are built to hold up.

.avif)

Proven Mindset-Powered Omnichannel Reach

Honest Co

Honest Company Sees 15% Purchase Intent Increase with Pause Ads

increase in purchase intent

01012345%

increase in brand consideration

01012345%

RWE

Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting

viewability for total campaign (75% benchmark)

012345678901%

minutes of time on site (1:15 benchmark)

012345:0120+

Scotiabank

Boosting brand awareness 22% for Scotiabank’s Scene+ credit cards

increase in brand awareness

012012%

increase in brand favourability

010%

Global Reach

40,000 MFA-free publisher partners across 19 markets. Trusted by all major agency holding companies and independents alike, as well as 77% of Interbrand's best global brands. Reach at scale has never had to mean reach at risk.

MONTHLY Impressions

Reach that moves the needle across the open web and CTV, at any budget level.

Monthly UNIQUES

Nearly a billion people reached every month, across 19 markets worldwide.

MFA-FREE PUBLISHERS

Direct access to premium editorial environments. Every publisher vetted, every impression clean.

GLOBAL OMNICHANNEL SSP

Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.

Turnkey Solutions

Omnichannel Packages Designed for Every Moment

Packages built around brand awareness, performance, and full-funnel goals, giving teams a clear way in without a custom build.

The ‘Essential CTV’ Package

Maximize reach, engagement, and relevance across the full CTV moment.

The ‘Amplify’ Package

Extend your High-Impact campaign into CTV – without needing a video.

The ‘Omni-Video’ Package

Activate a true video-everywhere strategy across CTV, OLV, and High-Impact formats.

What We’re Seeing & What Actually Works

Common inquiries

What is the difference between CTV and OLV advertising?

CTV (Connected TV) refers to video ads served within streaming content on a television screen, through smart TVs, Roku, Fire TV, Apple TV, and similar devices. The viewer is typically in a lean-back environment and fully focused on the content. Ad formats are usually non-skippable, and completion rates tend to be high.

OLV (Online Video) covers video advertising served across desktop, mobile, and the open web, including publisher video players, news sites, sports platforms, and premium editorial environments outside of YouTube and social platforms.

How does online video advertising reach audiences beyond YouTube?

YouTube accounts for a large share of OLV spend, but only a portion of total online video consumption happens there. Premium publishers, news sites, sports streaming platforms, and editorial video players collectively reach audiences that YouTube does not.

What is the difference between OTT and CTV advertising?

OTT (Over-The-Top) refers to any streaming video content delivered over the internet, bypassing traditional cable or broadcast. It can be viewed on a range of devices, including phones, tablets, laptops, and televisions.

CTV (Connected TV) is a subset of OTT. It specifically refers to streaming content watched on a television screen through a connected device or smart TV.

What makes high impact advertising different from standard display?

Standard display units, including banners, rectangles, and most IAB formats, exist in an environment shaped by habituation. They appear in cluttered page layouts where most viewers have learned to ignore them.

High impact formats behave differently. Formats such as interscrollers, large format skins, and page takeovers do not compete for peripheral attention. They take over the visual field at a moment when the viewer is actively engaged with content.