Receptivity Separates Reach From Results

Who you reach matters. When you reach them matters more.

The Mindset Graph™ ensures you show up when the moment is right.

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Attention Lift within Family content ²

Case Study

Pairing our playful, Minecraft-inspired creative with GumGum’s contextual targeting allowed McDonald’s to meet Gen Z in gaming and pop culture environments where they feel most at home.

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SPONTANEOUS BRAND RECALL ¹

Case Study

It clearly showed the connection between attention, brand perception, and purchase intent.

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INTERACTION RATE ³

Case Study

GumGum helped align Escape PHEV messaging with moments of active consideration, enabling us to stand out and connect with EV shoppers more effectively.

What is Mindset

Mindset = Receptivity. Always Changing.

Signals can tell you something about a person, but they can’t tell you if the moment is right. Mindset closes that gap, revealing when someone is receptive and what will resonate. It’s a real-time read of readiness.

Constant Motion

The same person holds a different mindset during their 7am commute and their 7pm series binge. Mindset isn't who someone is. It's where they are, mentally, right now.

Greater Than the Sum

No single signal can capture whether someone is open. Context, attention, timing, and environment each tell you part of the story. Mindset is what they reveal when read together.

What Makes It Land

Reach puts your message in front of someone. Mindset determines whether it will be received. It is the difference between an impression that registers from one that doesn’t.

Mindset in Motion

Audiences Never Sit Still. Neither does The Mindset Graph™

Every moment presents a different opportunity. Real-time signal combinations determine when to act, when to hold, and how to engage.

The Same Person, Different Moments

From morning to night, behavior shifts constantly – shaping how people engage, what they notice, and what they’re open to.

Leaning in

Focused and engaged, actively exploring content. More likely to notice, process, and respond to relevant messaging.

Distracted

Attention is fragmented, behavior is passive. Content is skimmed, not absorbed – making meaningful engagement less likely.

Actively Searching

Looking for answers and comparing options. Receptivity is high, but expectations are specific – relevance matters.

Leaning Back

Relaxed and less task-focused. Engagement is lighter, and interruptions are less welcome – messages must feel seamless to land.

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How the Mindset Graph™ works

One Engine. Millions of Signals. An Infinite Number of Moments.

Every impression is evaluated in real-time, with signals working in harmony to determine what matters and how to act.

Every Available Signal. Working Together.

Real-time signals are continuously captured. The more complete the input, the more accurate the read.

One Signal Can’t Tell the Story. Together, They Do.

Signals only make sense when they’re evaluated as a whole, revealing what’s really happening in the moment.

Every Impression, Scored for Receptivity. Before the Bid.

Determines activation, format, and impression weight in real-time, for every available impression.

Every Campaign Powers the Next One.

Outcome data feeds back into the Mindset Graph™, refining the model with every impression served. The longer it runs, the sharper it gets.

The Mindset Portal

Where Mindset Becomes Actionable

The Mindset Portal gives you direct access to the Mindset Graph™, making it easy to explore, understand, and act on what’s happening in the moment.

The Intelligence Baseline

The Portal shows where receptivity is building across the environments that matter to your category, where your audience is most engaged, and where others aren’t showing up yet, in real-time and tailored to your brief.

In Their Words

They’ll Tell You Better Than We Can

Hear from your peers on what changes when plans run on Mindset. Partners value the clarity and edge of a mindset-first approach.