# **Research and Guides**

Mindset

Published:

June 30, 2026

### The New Frontier of Contextual

Mindset-driven contextual targeting unlocks up to 473% more relevant inventory, without sacrificing relevance. New research reveals when to use each approach, and which drives stronger brand impact at scale.

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[The New Frontier of Contextual](/content/guides/the-new-frontier-of-contextual/index.html)

Mindset

Published:

December 10, 2025

### Moments that Mattered: Q4 2025

Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people.

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[Moments that Mattered: Q4 2025](/content/guides/moments-that-mattered-q4-2025/index.html)

Digital Advertising

Published:

January 29, 2025

### Australian Digital Advertising 2025 Pulse Check

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

Download Now

[Australian Digital Advertising 2025 Pulse Check](/content/guides/au-digital-advertising-pulse-check/index.html)

Mindset

Published:

June 30, 2026

### The New Frontier of Contextual

Download Now

[The New Frontier of Contextual](/content/guides/the-new-frontier-of-contextual/index.html)

Mindset

Published:

December 10, 2025

### Moments that Mattered: Q4 2025

Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people.

Download Now

[Moments that Mattered: Q4 2025](/content/guides/moments-that-mattered-q4-2025/index.html)

Digital Advertising

Published:

January 29, 2025

### Australian Digital Advertising 2025 Pulse Check

See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.

Download Now

[Australian Digital Advertising 2025 Pulse Check](/content/guides/au-digital-advertising-pulse-check/index.html)

Mindset

### The New Frontier of Contextual

Download Now

[The New Frontier of Contextual](/content/guides/the-new-frontier-of-contextual/index.html)

Mindset

### Moments that Mattered: Q4 2025

Download Now

[Moments that Mattered: Q4 2025](/content/guides/moments-that-mattered-q4-2025/index.html)

Digital Advertising

### デジタル広告における消費者意識調査

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[デジタル広告における消費者意識調査](/content/guides/jp-digital-advertising-2025-pulse-check/index.html)

Digital Advertising

### Australian Digital Advertising 2025 Pulse Check

Download Now

[Australian Digital Advertising 2025 Pulse Check](/content/guides/au-digital-advertising-pulse-check/index.html)

Connected TV

### GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks

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[GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks](/content/guides/ctv-tvvision-in-video/index.html)

Creative

### Why Creative is the New Frontier in Attention-Led Campaigns

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[Why Creative is the New Frontier in Attention-Led Campaigns](/content/guides/creative-is-the-new-frontier-in-attention-led-ad-campaigns/index.html)

Digital Advertising

### Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt

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[Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt](/content/guides/strategies-for-recession-advertising/index.html)

Cookieless Advertising

### Navigating the Age of Uncertainty

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[Navigating the Age of Uncertainty](/content/guides/cookieless-industry-guide/index.html)

Connected TV

### Breaking Through:

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[Breaking Through:](/content/guides/magna-ctv-study/index.html)

Contextual Advertising

### Contextual Advertising Awareness Still Has a Long Way to Go

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[Contextual Advertising Awareness Still Has a Long Way to Go](/content/guides/contextual-advertising-awareness-still-has-a-long-way-to-go/index.html)

Mindset

### Mindset Matters:

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[Mindset Matters:](/content/guides/mindset-matters-ipg-magna-media-trials/index.html)

Contextual Advertising

### The Contextual Edge in the Age of Attention

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[The Contextual Edge in the Age of Attention](/content/guides/contextual-gives-marketers-an-edge-in-the-age-of-attention/index.html)

Contextual Advertising

### New Study Finds Contextual Targeting Delivers Great ROAS

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[New Study Finds Contextual Targeting Delivers Great ROAS](/content/guides/new-study-finds-contextual-targeting-delivers-great-roas/index.html)

High-Impact Ads

### State of the Industry:

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[State of the Industry:](/content/guides/successful-rich-media-ad-examples/index.html)

Contextual Advertising

### The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions

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[The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions](/content/guides/roi-in-screen-and-in-image-ads/index.html)

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Creative

### The Rise of the Visual Web

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[The Rise of the Visual Web](/content/guides/the-rise-of-the-visual-web/index.html)

Publisher

### What do Publishers Think of the Emerging Forms of Advertising?

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[What do Publishers Think of the Emerging Forms of Advertising?](/content/guides/emerging-forms-of-advertising/index.html)

Contextual Advertising

### The Straightforward Guide to In-Image Advertising

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[The Straightforward Guide to In-Image Advertising](/content/guides/the-straightforward-guide-to-in-image-advertising/index.html)

Creative

### Reimagining Advertising

Download Now

[Reimagining Advertising](/content/guides/create-personalized-ad-campaigns/index.html)

Digital Advertising

### Building the Marketing Organization of the Future

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[Building the Marketing Organization of the Future](/content/guides/building-the-marketing-organization-of-the-future/index.html)

Programmatic Advertising

### Erase the Skip Button

Download Now

[Erase the Skip Button](/content/guides/erase-the-skip-button-better-pre-roll-targeting/index.html)

Creative

### The Visual SUPR Highway

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[The Visual SUPR Highway](/content/guides/the-visual-supr-highway-visually-driven-ads/index.html)

High-Impact Ads

### The Express Guide to In-Image Ads

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[The Express Guide to In-Image Ads](/content/guides/the-express-guide-to-in-image-ads/index.html)

Programmatic Advertising

### Give Consumers What They Want

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[Give Consumers What They Want](/content/guides/mobile-advertising-guide/index.html)

AI

### How AI Will Change Every Job in Media

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[How AI Will Change Every Job in Media](/content/guides/how-ai-will-change-every-job-in-media/index.html)

AI

### The Straightforward Guide to Visual Intelligence

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[The Straightforward Guide to Visual Intelligence](/content/guides/guide-to-visual-intelligence/index.html)

Creative

### Zap! Pow!

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[Zap! Pow!](/content/guides/computer-vision-comic-book/index.html)

Brand Safety

### BrandRX

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[BrandRX](/content/guides/brandrx-how-to-limit-brand-safety-risks/index.html)

AI

### AI and Marketing

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[AI and Marketing](/content/guides/ai-and-marketing/index.html)

Contextual Advertising

### Hyper-Contextual: The New Frontier

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[Hyper-Contextual: The New Frontier](/content/guides/the-new-frontier-of-advertising/index.html)

Brand Safety

### The Brand Safety Crisis One Year Later

Download Now

[The Brand Safety Crisis One Year Later](/content/guides/the-brand-safety-crisis-one-year-later/index.html)

Contextual Advertising

### Seen & Unseen:

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[Seen & Unseen:](/content/guides/seen-unseen-contextual-relevance-in-advertising/index.html)

Creative

### Video interrupted

Download Now

[Video interrupted](/content/guides/video-interrupted/index.html)

Brand Safety

### BrandRX 3.0 Roadshow:

Download Now

[BrandRX 3.0 Roadshow:](/content/guides/brandrx-3-0-roadshow/index.html)

Contextual Advertising

### Understanding Contextual Relevancy and Efficiency

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[Understanding Contextual Relevancy and Efficiency](/content/guides/understanding-contextual-relevancy-and-efficiency/index.html)

Contextual Advertising

### Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness

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[Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness](/content/guides/cognitextual-a-neuroanalytic-study-of-contextual-ad-effectiveness/index.html)

AI

### Art.ificial

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[Art.ificial](/content/guides/artificial-ai-art-vs-human-art/index.html)
