Research & Guides | GumGum | Digital Advertising Trends
Research and Guides
Mindset
Published:
June 30, 2026
The New Frontier of Contextual
Mindset-driven contextual targeting unlocks up to 473% more relevant inventory, without sacrificing relevance. New research reveals when to use each approach, and which drives stronger brand impact at scale.
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The New Frontier of Contextual
Mindset
Published:
December 10, 2025
Moments that Mattered: Q4 2025
Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people.
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Moments that Mattered: Q4 2025
Digital Advertising
Published:
January 29, 2025
Australian Digital Advertising 2025 Pulse Check
See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.
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Australian Digital Advertising 2025 Pulse Check
Mindset
Published:
June 30, 2026
The New Frontier of Contextual
Download Now
The New Frontier of Contextual
Mindset
Published:
December 10, 2025
Moments that Mattered: Q4 2025
Explore quarterly shifts in culture and audience behavior with data driven insights that help brands understand what moved people.
Download Now
Moments that Mattered: Q4 2025
Digital Advertising
Published:
January 29, 2025
Australian Digital Advertising 2025 Pulse Check
See how consumer preferences are shifting toward privacy-conscious advertising—and why contextual advertising is now a marketer’s best friend.
Download Now
Australian Digital Advertising 2025 Pulse Check
Mindset
The New Frontier of Contextual
Download Now
The New Frontier of Contextual
Mindset
Moments that Mattered: Q4 2025
Download Now
Moments that Mattered: Q4 2025
Digital Advertising
デジタル広告における消費者意識調査
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Digital Advertising
Australian Digital Advertising 2025 Pulse Check
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Australian Digital Advertising 2025 Pulse Check
Connected TV
GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks
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GumGum’s CTV Unit Captures More Attention than Standard Ad Breaks
Creative
Why Creative is the New Frontier in Attention-Led Campaigns
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Why Creative is the New Frontier in Attention-Led Campaigns
Digital Advertising
Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt
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Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt
Cookieless Advertising
Navigating the Age of Uncertainty
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Navigating the Age of Uncertainty
Connected TV
Breaking Through:
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Contextual Advertising
Contextual Advertising Awareness Still Has a Long Way to Go
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Contextual Advertising Awareness Still Has a Long Way to Go
Mindset
Mindset Matters:
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Contextual Advertising
The Contextual Edge in the Age of Attention
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The Contextual Edge in the Age of Attention
Contextual Advertising
New Study Finds Contextual Targeting Delivers Great ROAS
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New Study Finds Contextual Targeting Delivers Great ROAS
High-Impact Ads
State of the Industry:
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Contextual Advertising
The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions
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The Total Economic Impact of GumGum's In-Image and In-Screen Advertising Solutions
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Creative
The Rise of the Visual Web
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Publisher
What do Publishers Think of the Emerging Forms of Advertising?
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What do Publishers Think of the Emerging Forms of Advertising?
Contextual Advertising
The Straightforward Guide to In-Image Advertising
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The Straightforward Guide to In-Image Advertising
Creative
Reimagining Advertising
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Digital Advertising
Building the Marketing Organization of the Future
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Building the Marketing Organization of the Future
Programmatic Advertising
Erase the Skip Button
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Creative
The Visual SUPR Highway
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High-Impact Ads
The Express Guide to In-Image Ads
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The Express Guide to In-Image Ads
Programmatic Advertising
Give Consumers What They Want
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AI
How AI Will Change Every Job in Media
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How AI Will Change Every Job in Media
AI
The Straightforward Guide to Visual Intelligence
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The Straightforward Guide to Visual Intelligence
Creative
Zap! Pow!
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Brand Safety
BrandRX
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AI
AI and Marketing
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Contextual Advertising
Hyper-Contextual: The New Frontier
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Hyper-Contextual: The New Frontier
Brand Safety
The Brand Safety Crisis One Year Later
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The Brand Safety Crisis One Year Later
Contextual Advertising
Seen & Unseen:
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Creative
Video interrupted
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Brand Safety
BrandRX 3.0 Roadshow:
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Contextual Advertising
Understanding Contextual Relevancy and Efficiency
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Understanding Contextual Relevancy and Efficiency
Contextual Advertising
Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
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Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness
AI
Art.ificial
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