Creative Formats Built for Moments of Receptivity

From lean-back CTV to instream OLV to High Impact Display, creative hits harder when it's built for the moment.

Colorado State University

• See It in Action
  Format: In-Video Spark
  Industry: Non-Profit
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

Archer

• See It in Action
  Format: Pause Ads
  Industry: CPG
  Channel: CTV/OTT, Video
  Region: North America
  Open Gallery

Anheuser Busch

• See It in Action
  Format: In-Video Squeezeback
  Industry: CPG
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

McDonalds

• See It in Action
  Format: In-Video Spark
  Industry: QSR / Dining Out
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

Danone / Activia

• In-Video Spark
  Industry: CPG
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

Shiner

• In-Video Squeezeback
  Industry: CPG
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

Destination Ontario

• In-Video Spark
  Industry: Travel / Tourism
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

Toyota

• In-Video Spark
  Industry: Auto
  Channel: CTV/OTT, Video
  Region: North America, Japan
  Open Gallery

Withings

• Desktop Skin
  Industry: Retail
  Channel: Desktop
  Region: North America, EMEA, APAC, Japan
  Open Gallery

Walmart

• In-Screen
  Industry: Retail
  Channel: Mobile, Desktop
  Region: North America, EMEA, Japan
  Open Gallery

Toyota

• Outstream
  Industry: Auto
  Channel: Mobile, Desktop
  Region: North America, EMEA
  Open Gallery

Timberland

• Hang Time
  Industry: Retail
  Channel: Mobile
  Region: North America, EMEA, APAC, Japan
  Open Gallery

Common inquiries

1. Does GumGum run CTV?
   Yes. GumGum’s CTV offering reaches lean-back audiences across streaming environments.

2. Does GumGum run High Impact display?
   Yes. High Impact formats include Skins, Hang Time, Velocity units, and interactive executions.

3. Can I activate these formats programmatically?
   Yes. Most formats are available programmatically through GumGum’s SSP and via direct deals.

4. How is creative optimized during a live campaign?
   The Mindset Graph™ runs continuously throughout the campaign.

5. Can these formats run across multiple markets?
   GumGum operates across 19 markets spanning North America, Europe, APAC, and LATAM.