Bringing Mindset to Motion for Connected TV

Reach audiences in the moments that matter by aligning your video with what people care about right now. Powered by the Mindset Graph™, GumGum decodes context, sentiment, relevance, and engagement in real time so every CTV impression is intentional, resonant, and never random.

TRUSTED BY PREMIUM PUBLISHERS

The CTV Challenge

CTV Reach is Easy. Relevance is the Hard Part.

The Mindset Graph™ evaluates real-time signals across content, environment, attention, and past performance to inform smarter CTV decisions before and during a campaign.

Reach isn’t the Challenge

Streaming delivers scale across platforms and devices, but fragmentation makes it harder to reach people in the moments that matter.

Mindset is the Missing Signal

What someone watches, when they watch, and how they feel reveals real-time receptivity that traditional targeting signals can’t capture.

Moments Need Different Experiences

Attention shifts during content, within the viewing environment, and when people pause – so video should adapt to each moment.

Connected TV & OLV

One Video Strategy. Multiple Moments.

Each CTV format aligns with how people engage video, from immersive viewing to intentional pauses.

CTV Standard Video

High-impact 15s and 30s video placements within premium streaming environments. CTV Standard Video delivers scale and consistency – anchoring brand storytelling in moments where audiences are already watching.

Pause Ads

Full-screen CTV ad experiences that appear only when viewers pause. Pause Ads transform natural viewing breaks into high-attention moments – delivering 100% screen share and longer dwell time without disrupting the viewing experience.

In-Video

In-Video integrates brand messaging directly within the viewing environment – reinforcing relevance without disrupting the moment. Overlays, dynamic resizing, and picture-in-picture capture attention where context and engagement are already aligned.

Online Video

Instream & Outstream OLV Flexibility

Ensure your video reaches your audience wherever they are with GumGum Instream and Outstream.

OLV Instream

Pre-, mid-, and post-roll placements within premium video environments across mobile and desktop, extending your Mindset-powered CTV strategy to every screen.

OLV Outstream

Full-screen CTV ad experiences that appear only when viewers actively pause content. Pause Ads transform natural viewing breaks into high-attention moments – delivering 100% screen share, longer dwell time, and engagement without disrupting the viewing experience.

The Mindset Graph™

Not All Streaming Moments Are Equal

Most CTV buys optimize for reach. The Mindset Graph™ goes further, evaluating real-time signals across context, environment, and viewer behavior to identify genuine receptivity before placing a single bid.

Beyond Demographic Targeting

Age and genre get you to the right person. Mindset tells you if it's the right moment.

Every Impression Evaluated in Real Time

Context, device, and viewing behavior shift constantly, we assess each signal before we bid, not after.

Fewer Wasted Impressions

When signals align with genuine receptivity, we activate. When they don't, we pass, so every dollar works harder.

Managed Services

Designed to Work Better Together

Combine CTV Standard Video, In-Video, Pause Ads, OLV and High-Impact Display to extend reach, attention, and storytelling across screens.

The ‘Instant Video’ Package

The simplest way to activate a managed 'Mindset powered' turnkey video campaign.

Package Benefits:

The ‘Essential CTV’ Package

Essential coverage across all CTV experiences, contexts, and mindsets.

Package Benefits:

The ‘Omni-Video’ Package

The simplest way to activate a managed 'Mindset powered' turnkey video campaign.

Package Benefits:

Real Results, Across Every Channel

Honest Co

Honest Company Sees 15% Purchase Intent Increase with Pause Ads

increase in purchase intent

increase in brand consideration

RWE

Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting

viewability for total campaign (75% benchmark)

minutes of time on site (1:15 benchmark)

Scotiabank

Boosting brand awareness 22% for Scotiabank’s Scene+ credit cards.

increase in brand awareness

increase in brand favourability

Betty Sports

Raising the Stakes with Betty’s Attention-Driven Gaming Strategy

of those exposed have or will take action

increase in brand awareness once optimal attention threshold was reached

Make it Scotch

Make it Scotch Beats Ad Benchmarks When Healthier Choices Are Top of Mind.

CTR on Velocity

Viewability on Velocity

What We’re Seeing & What Actually Works

Mindset

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent

Connected TV

A Role for Every Roll: Introducing Enhanced CTV and Online Video

Common inquiries

What is Connected TV (CTV) advertising?

CTV advertising delivers video ads on internet-connected TV devices, smart TVs, streaming sticks, and gaming consoles, within content streamed on platforms like Roku, Peacock, Paramount+, and Tubi. Unlike linear TV, CTV offers real-time targeting, measurable outcomes, and access to audiences across a fragmented streaming landscape. At GumGum, we layer the Mindset Graph™ on top, evaluating real-time signals to ensure your message reaches viewers when they're genuinely open to it, not just when they happen to be watching.

What is streaming video advertising?

Streaming video advertising is the delivery of video ads within internet-streamed content, across CTV, OLV, and OTT platforms. It covers everything from pre-roll ads in a streaming app to in-video formats embedded within online content. The shift to streaming has given advertisers more targeting control and measurability, but also more complexity. Audiences are fragmented across dozens of platforms and devices. The real challenge isn't reaching people across those environments. It's identifying which moments within them are actually worth bidding on.

What's the difference between OTT and CTV?

OTT (over-the-top) refers to how content is delivered, streamed over the internet, bypassing traditional cable or satellite. CTV refers to the device, a TV screen connected to the internet via a smart TV, streaming stick, or gaming console. In practice the terms are often used interchangeably, since most CTV viewing is OTT content. The more useful distinction for advertisers is between the screen, the content environment, and the mindset of the viewer in that moment — which is what actually determines whether an impression will land.

How does CTV targeting work?

Most CTV targeting starts with demographics, age, gender, household income, layered with behavioral data and content categories. That tells you who might be watching. What it doesn't tell you is whether they're open to your message right now. GumGum goes further. The Mindset Graph™ evaluates real-time signals across context, viewing environment, and behavior to assess receptivity before placing a bid. When signals align, we activate. When they don't, we pass, so your budget is concentrated on moments more likely to drive real outcomes.

What is Online Video (OLV) advertising?

OLV (Online Video) advertising delivers video ads within digital content across desktop, mobile, and tablet, outside of the connected TV environment. It comes in two primary forms: Instream (pre-, mid-, or post-roll within video content) and Outstream (embedded within articles and non-video environments). OLV and CTV are increasingly planned together as part of a unified video strategy, reaching the same audience across every screen, with consistent messaging and shared intelligence about what's working.