More Impressions Won't Fix the Wrong Moment

Targeting tells you who. Context tells you where. Neither tells you whether they're ready. Receptivity is the variable that determines whether your spend performs or disappears.

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Attention Lift within Family content ¹

Case Study

Pairing our playful, Minecraft-inspired creative with GumGum’s contextual targeting allowed McDonald’s to meet Gen Z in gaming and pop culture environments where they feel most at home.

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Spontaneous Brand Recall ²

Case Study

It clearly showed the connection between attention, brand perception, and purchase intent.

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Interaction rate ³

Case Study

GumGum helped align Escape PHEV messaging with moments of active consideration, enabling us to stand out and connect with EV shoppers more effectively.

More Channels, More Moments.

Receptivity doesn’t live in one channel. It moves. When mindset intelligence runs across CTV, OLV, and High Impact, your campaign builds rather than just accumulates.

Connected TV

Lean-back viewing creates high-receptivity moments. Show up in streaming content, across ad breaks, and at the pause, where attention peaks.

Online Video (OLV)

Extend your video beyond the walled gardens. GumGum OLV reaches audiences with as little as 1% overlap to your existing YouTube buy.

High Impact Display

Skins, Hang Time, Velocity units, and interactive formats built to stop the scroll and keep attention.

Scale That Doesn't Come at the Cost of Quality

40,000 MFA-free publisher partners across 19 markets. Trusted by all major agency holding companies and independents alike, as well as 77% of Interbrand's best global brands. Reach at scale has never had to mean reach at risk.

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Monthly Impressions

Reach that moves the needle across the open web and CTV, at any budget level.

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MONTHLY UNIQUES

Nearly a billion people reached every month, across 19+ markets worldwide.

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MFA-Free Publishers

Direct access to premium editorial environments. Every publisher vetted, every impression clean.

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Global Omnichannel SSP

Ranked among the top 15 SSPs worldwide by Jounce. The infrastructure behind some of the largest media buys on the open web.

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One Intelligence Layer. Every Objective.

Most media plans treat awareness and performance as separate goals vs problems. Mindset maps both because receptivity doesn't change based on your campaign objective.

Awareness & Recall at Scale

Reach audiences in the moments they're most open to new brand information. Drive spontaneous recall, not just impressions logged.

Lower Waste. Better Return.

When attention is earned in the right context, downstream metrics follow. Lower cost-per-outcome, better return on every dollar spent.

Win the moments your competitors miss

Mindset isn't widely available. Brands that activate it early aren't just buying better media. They're establishing a durable competitive advantage.

The System Behind the Results

Mindset

The Mindset Graph™ identifies when your audience is most receptive, across millions of signals in real time. Explore the intelligence layer behind every buy.

Across Omnichannel Media

Consistent receptivity intelligence across CTV, OLV, and High Impact. Every touchpoint informed by the same mindset layer, so each one builds on the last.

Better Results

Real campaigns. Verified outcomes. See what Mindset-powered media delivers, measured by independent third parties.

Mindset in Action

Before the Brief. During the Buy. After the Campaign.

Most targeting decisions happen once and hold. The Mindset Graph™ keeps working throughout, learning which signals drive performance and feeding those insights forward into every campaign that follows.

Plan

Mindset intelligence identifies where receptivity will be highest. It surfaces category entry points, seasonal moments, and competitive opportunities your brief hasn't considered yet.

Optimize

The Mindset Graph™ doesn't set and forget. It reads which signals are driving performance in real time and adjusts, so every impression that follows is smarter than the last.

Prove

Measurement covers attention, brand lift, and business outcomes, not just media metrics. Each campaign generates the insights that make the next brief more precisely targeted.

Creative Hits Different When It’s Built for the Moment

Most ads follow a format. These adapt in real time. Explore the formats and experience the difference.

Hang Time

In-video squeezeback

Velocity

Find Your Mindset Moment.

Tell us your objective and category. We'll map where your audience is most receptive and what a mindset-powered buy would look like for your brief.

What We’re Seeing & What Actually Works

Mindset

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent

Read Article

Connected TV

A Role for Every Roll: Introducing Enhanced CTV and Online Video

Read Article

FAQs

How is mindset advertising different from what my DSP does?

DSPs are built around identity, including who someone is, what they have bought, and what they have browsed. That is a useful starting point, but identity does not tell you whether someone is receptive in that moment. The Mindset Graph™ processes billions of real-time signals, including contextual, environmental, behavioral, and creative inputs, to identify moments of genuine receptivity. It is not a replacement for programmatic buying. It is the intelligence layer that makes every programmatic impression more likely to land.

Does contextual advertising actually perform?

It depends on how it is used. Basic contextual targeting, which matches ads to content categories, delivers surface-level relevance but does not indicate whether the person engaging with that content is in the right state of mind. When mindset intelligence is layered on top, the difference in performance becomes clear. Contextual powered by Mindset delivers 2x aided brand recall and 3x brand favorability compared to contextual targeting alone, according to the 2026 Magna x GumGum study. The channel is not the variable. The moment is.

How do you measure the impact of CTV advertising?

CTV does not lend itself to click-based measurement, which is where many reporting approaches fall short. Effective CTV measurement looks at attention on every impression, brand lift through independent third-party studies, and downstream business outcomes such as sales lift and conversions. Results should be validated by independent measurement partners rather than self-reported, so there is no conflict of interest in how performance is presented.

What is attention advertising?

Attention advertising uses real-world signals, including eye-tracking data, to measure whether an ad was actually seen and processed, not just technically viewable. It goes beyond impressions and viewability, which only confirm that an ad appeared on screen, not whether it was noticed. Attention is one of the strongest inputs for understanding mindset. High-attention moments tend to correlate with brand recall and downstream action. It is most effective when used as part of a broader intelligence framework, rather than as a standalone metric.

What makes omnichannel advertising effective?

Most omnichannel strategies optimize for presence, making sure a brand appears across CTV, OLV, and display. But presence alone does not guarantee effectiveness. What makes omnichannel work is coherence, with the right message and creative delivered in line with the audience’s mindset at each touchpoint. When powered by mindset intelligence, each channel contributes to a coordinated story rather than operating as a separate media buy. The result is more consistent storytelling, less wasted spend, and measurable impact across the full funnel.