About GumGum | AI Advertising Pioneers
We Believe Advertising Works Best When it Understands Mindset
GumGum is The Mindset Company™. We built our technology around a simple belief: the best moment to reach someone isn't determined by who they are. It's determined by what they're open to right now. That's mindset, and it's what we've been building toward since 2008.
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Our Mission
Advertising works best when it reaches people at the moment they're most receptive. We call that mindset. GumGum has spent over 15 years building the technology to make that possible at scale.
Our Vision
Transform Advertising Through Mindset
An industry built around audience data has optimized for reach. We're building toward something different. A future where receptivity is the standard, and every impression is placed in a moment of genuine openness.
Our Story
Built With A Single Direction
From contextual intelligence to attention measurement to real-world outcomes, every capability GumGum has built has been deliberate. That progression gives us a meaningful advantage in understanding how signals combine to drive action.
Timeline
2008 - GumGum Founded
Launched in Santa Monica, pioneering in-image advertising powered by proprietary computer vision technology.
2010 - Proprietary Contextual Technology
Built our own contextual intelligence engine, analyzing content across text, image, and video well beyond keyword matching.
2020 - Advanced Contextual Intelligence
Expanded our AI-driven content analysis to deeper page-level and video environments, setting a new bar for contextual precision.
2022 - Playground xyz Acquired
Brought attention measurement in-house, adding a critical new signal layer to our understanding of how ads actually land.
2024 - The Mindset Graph™ Introduced
Launched our AI-powered data engine, processing billions of real-time signals to identify the moments of peak receptivity.
2025 - The Mindset Graph™ Portal Goes Live
Gave clients direct access to mindset data and insights through a dedicated portal.
2025 - GumGum Outcomes Launched
Connected media exposure to real-world actions, proving that mindset drives measurable business results.
2025 - Seasonal Moments and Events
Extended the Mindset Graph™ to capture seasonal consumer mindset shifts, enabling brands to show up at culturally relevant moments.
Our Culture
How We Show Up Every Day
- Customer Obsessed: We focus on solutions that solve real needs and drive success for our clients and partners.
- Make It Happen: We have a bias for action and take ownership to deliver results.
- Always Innovate: We push boundaries with creativity and technology.
- Foster Belonging: We ensure our colleagues feel included, supported, and empowered to thrive.
Meet the Team
Marcus Startzel
Chief Executive Officer
Marcus is focused on continuing the company’s mission to empower advertisers to achieve better outcomes through understanding consumer mindsets.
Katy Loria
Chief Revenue Officer
Katy leads the global revenue organization to help advertisers drive better outcomes by aligning with the mindset and intent of their audiences.
Ken Weiner
Chief Technology Officer
Ken leads the engineering and product teams behind the industry’s top contextual platform for marketers and rights holders.
Adam Schenkel
Chief Operating Officer
Adam oversees the company’s global operations and drives organizational excellence, operational scalability, and alignment in partnership with the CEO and executive leadership team.
Patrick Gildea
Chief Financial Officer
Patrick leads the finance, accounting and legal departments, building high-performing teams to support operations.
Kelly Battelle
Chief People Officer
Kelly is responsible for hiring, developing, and engaging the industry’s best talent and creating a positive, collaborative work environment.
Grace Chang
SVP, Finance
Grace leads enterprise Financial Planning and helps manage profitability and investment.
Our Locations
GumGum is Global
Headquartered in Santa Monica, GumGum operates across 19+ markets in North America, Europe, Japan, and Australia.
US (HQ)
Los Angeles, New York, Chicago
Canada
Toronto
Mexico
Mexico City
United Kingdom
London
Germany
Hamburg
France
Paris
Netherlands
Amsterdam
Belgium
Brussels
Japan
Tokyo
Australia
Sydney, Melbourne, Brisbane
Recognized By The Industry
2026 - Best Places to Work
#87 Best U.S. Midsize Companies to Work For
2026 & 2025 - Media Awards Europe
Best Contextual Targeting Offering
2025 - AI Innovators
Technology & Service Provider
2025 - Marketing Technology Awards
Power Partners
2023 - Power Partners
B2B Power Partners